Have you ever wished you had a personal shopper — someone who was skilled at finding terrific items and great deals? Simply handing over your shopping list and assigning the chore to them would save you the hassle and confusion, not to mention time.

Dealing with a mortgage broker is the same idea. Brokers exist in many industries — mortgage, investment, insurance, real estate and so on. Once you understand the difference between dealing with an institution or using a broker, you can choose the approach that is best for you.

Banks, like other industries, are in business to sell their products. Their goal is to convince the consumer to purchase their product rather than their competitors, and to maximize their profit. Brokers do not sell products. They sell their services. Think of them as your personal shopper.

With the access to well over 30 lenders, the ability to use one credit score as opposed to having to pull a new one at each institution, being with the number one funding mortgage company in Canada, meaning discounted, wholesale pricing, you’d be kidding yourself not to at least give that initial call. There’s no obligation and it’s free, what have you got to lose?

As another rule of thumb to remember, 94% of all clients NEVER have to pay any fees for our services.

There are so many advantages to using a personal mortgage shopper than dealing with one institution and one only. We could keep going and going however, we won’t. You’ll never see the advantages until you try them out. 24% of Canadians last year did and were extremely happy.